The Challenge

This retailer was in a tough spot. They had a hefty $541,000 Google Ads budget, but it wasn’t paying off. Their cost per acquisition (CPA) was a steep $287—far too high to turn a profit. They were racking up 57,000 clicks, yet barely anyone was buying. The culprits? Off-target keywords, low ad quality scores, and landing pages that didn’t hook visitors. Their ad spend was loud, but it wasn’t speaking to the right crowd.

Our Strategy

We jumped in with a clear, step-by-step plan to fix things. Here’s how we tackled it:

• Audited the account: We paused cash-draining campaigns—like broad ads with no focus—to stop the bleed.
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  Reorganized everything: Grouped their ads and campaigns to match what customers were actually searching for.
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  Researched smartly: Dug into keywords and competitors, targeting high-intent terms like “buy [product] online” to reach ready buyers.
• Revamped landing pages: Worked with their team to test new headlines, images, and buttons through A/B testing, making pages more relevant and clickable.
  It was all about cutting waste, sharpening focus, and testing what worked.

The Results

The numbers turned around fast—and big:

• Ad spend grew 36% to $738,000, but stayed profitable.
• Clicks jumped 97%, from 57,000 to 112,000, as better ads drew more eyes.
• Conversions rose 1.7X to 5,107—more sales, not just traffic.
• CPA dropped 50%, from $287 to $144, making every dollar work harder.
  In just a few months, their Google Ads went from a money pit to a goldmine.

Final Thoughts

This wasn’t luck—it was strategy meeting teamwork. By leaning on data, trimming the fluff, and collaborating closely, we built a campaign that didn’t just spend money but made it. It’s a reminder: precision and partnership can turn any budget into a winner.