The Challenge

This online visa service ran into a wall when Google Ads suspended their account, cutting off their customer flow. They got it reinstated, but the damage was done—leads were thin, and their online presence had faded. Travelers weren’t finding them, and the good leads they needed were nowhere in sight. They wanted a quick, smooth way to climb back up and reclaim their spot.

Our Strategy

We put together a practical plan to get them rolling again. Here’s what we did:

• Fixed the suspension: Double-checked Google’s rules—updated billing, clarified terms, and scrubbed any dodgy links—to ensure the account was rock-solid.
• Leaned on data: Used analytics to tweak campaigns live, A/B testing ad copy (like “Get Your Visa Fast”), images, and buttons to find winners.
• Found their people: Researched travelers’ needs—think busy professionals or last-minute planners—and crafted ads that highlighted speed and simplicity.
• Hit multiple channels: Spread the word across Google and beyond, keeping the message sharp and the targeting tight.
  It was about cleaning up, testing smart, and reaching the right crowd with the right pitch.

The Results

The comeback was strong:

• Lead quality jumped, with more travelers turning into customers thanks to better ads and targeting.
• Conversion rates climbed steadily—think 20-30% more approvals per month.
• Reach grew across platforms, lifting profile views and putting them back in the visa game.
• Leads rolled in—both more and better—restoring their edge in just a few months.
  They weren’t just back; they were better than before.

Final Thoughts

A stumble like a suspension isn’t the end—it’s a chance to reset. With a fresh start, data in hand, and a focus on who matters, this provider flipped a tough break into a big leap forward. Strategy and timing made all the difference.