The Challenge

This fight apparel company was spinning its wheels. They had a tiny $6,000 ad budget, tied up in a single Performance Max (pMax) campaign that ran on autopilot. It was pulling in branded conversions—people already looking for them—but that was it. They’d gone all-in on Meta ads, blind to how Google Ads could snag new customers. The outcome? Just $38,000 in conversion value and a 6.5 ROAS. Decent, sure, but it wasn’t pushing them forward or padding their profits.

Our Strategy

We rolled up our sleeves and rebuilt their game plan from scratch. Here’s what we did:

• Split the focus: Yanked branded terms out of pMax to stop overpaying for easy wins, then set up a separate brand protection shopping campaign.
• Fixed the basics: Tuned up their account health—synced customer lists, cleaned up their Google Merchant Center product feed, and added ratings to build trust.
• Upgraded landing pages: Teamed up with them to tweak pages for prospecting, swapping out generic layouts for ones that spoke to new buyers.
• Added YouTube: Launched ads using short, punchy videos, scaling slowly and coaching them on creative tips to boost visibility.
  It was about balancing control, tightening the tech, and testing new waters.

The Results

In just 90 days, the turnaround was unreal:

• Ad spend rocketed 856% from $6,000 to $56,000—smartly, not recklessly.
• Clicks surged 810%, from 6,000 to 54,000, as fresh eyes found them.
• Conversion value leaped 802%, from $38,000 to $340,000, adding $301,000 in revenue.
• ROAS dipped just 5%, from 6.5 to 6.13, holding strong despite the scale.
  They went from flatlined to flying high, blending growth with efficiency.

Final Thoughts

This wasn’t a fluke—it was structure meeting guts. By rethinking their setup and tapping into Google’s full potential, we proved it’s not just a backup to Meta. With the right moves, it’s a heavyweight champ for driving real growth.