The Challenge

This watch brand kicked off in 2022 with a heavy focus on Facebook and Instagram ads. It got them some growth, but here’s the catch—profits were razor-thin. Their Google Ads account was a total blank—no data, no history—just a tough niche with big players and fierce competition. The setup was shaky, and they couldn’t afford to waste a dime. They needed Google to step up, not just sit there.

Our Strategy

We dove in fast, starting with the messy basics. Their Google Merchant Center feed was riddled with errors, conversion tracking was missing, and their landing page was built for Facebook fans, not Google shoppers. We took a week to fix it all—cleaned up the feed, set up proper tracking, and ditched things like random trust badges that didn’t fit. Then, we launched a tight 1:2:1 plan:

• One shopping campaign: Kept it simple since they only had six products.
• Two search campaigns: One for brand fans, one for cold traffic hunting watches.
• One YouTube push: Used their short video clips for quick, catchy ads.
  With no past data, we stuck to manual bidding, tweaking as we went based on what the numbers told us.

The Results

From March 11 to April 30, 2023, the results rolled in big:

• Sales hit $49,334.63 with a 5.87X ROAS—money well spent.
• Week one alone brought $3,250+ and a 4.56X ROAS, setting the pace.
• Clicks and sales kept climbing as we fine-tuned product titles, descriptions, and images every seven days.
  In under two months, they turned a Google ghost town into a profit machine.

Final Thoughts

A rough launch isn’t the end of the story. With a solid base and a sharp, data-backed plan, this brand made Google Ads a star player, not a benchwarmer. It’s a lesson in starting smart instead of throwing cash around.